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“Sapphire” Introduces biodegradable, seed infused shopping bags

Becomes the first fashion brand in Pakistan to introduce recycled seed bags to curb pollution.

Clothing Brand Sapphire Introduces re-useable canvas bags

The former Minister of Climate Change Mushahid Ullah last year January 2018 revealed an astonishing figure of plastic bags used in Pakistan. it’s about 55 billion and bypassing each year it is increasing by 15%. For overcoming the use of plastic bags some of the placing start using paper bags instead.

But the sapphire Pakistan clothing brand think out of the box this august sapphire introduces eco-friendly re-useable canvas bags with seed made from 100pc leftover fabric is available in all Sapphire retail outlets a step toward green Pakistan.

These versatile bags can be taken anywhere, and easily adapt to your lifestyle, the canvas bag is the ideal way to keep all the needful accessories in one place. 

sapphire’s Canvas bag has a seed pouch attached to it. Follow these simple steps to plant a tree and held a great step toward taking care of Pakistan.  

An official statement issued by the brand

“With the current level of environmental degradation and deforestation prevalent in Pakistan, Sapphire as a brand has opted to play its part by tackling waste and replacing paper bags. The canvas bag initiative follows in the steps of the brand’s previous Independence Day campaign which involved the introduction of seed-embedded shopping bags made from cotton waste.

The brand also launched a capsule collection, the proceeds of which went to a massive tree plantation drive. This year’s campaign kicked off during Ramadan when the brand distributed 10,000 canvas bags in “Ramadan Bachat Bazaar” throughout Lahore. All these initiatives, are part of a larger campaign called “little by little” which is geared towards creating awareness about environmental issues and to encourage our customers to make responsible decisions that will ultimately benefit Pakistan.”

People of Pakistan Are Highly Appreciating These Sapphire Bags That Can Help You Plant Trees.

some of the bloggers of Pakistan show their support through posing with these canvas bags.

 This Independence Day, let’s be fashionable, be caring, and be mindful by carrying these bags. 

 

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Written by Rimsha Ahmed

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